Sponsorship - Portsea Polo 2021
IMPORTANT ANNOUNCEMENT:
Portsea Polo will be taking a break for 2021.
We will be back with a brand new Portsea Polo in January 2022 to celebrate our 21st Birthday! Register for updates.

Sponsorship

Portsea Polo invites your company to position its brand as an integral part of the Portsea Polo experience via a Category Partnership.

Portsea Polo attracts over 6000 people and is unquestionably the largest, most prestigious, most recognisable polo event in Australia. Our event partners are premium brands keen to interact with our aspirational, brand conscious and quality sensitive audience. Portsea Polo combines the best Melbourne has to offer – fashion, food, wine, summer, social scene, love of sport and uniquely… the excitement of polo.

Position your company with unquestionably the most recognisable polo event in Australia.

Portsea Polo 2021
Our Audience —
Two of the very significant benefits Portsea Polo offers its sponsors are the audience it connects with and the media coverage it generates (including extensive traditional and social media). It has become the ‘must-attend event’ on the summer social calendar and sells-out every year. Think Birdcage at the beach – glamorous & stylish but at the same time relaxed & laid-back, it is summer’s version of the Spring Racing Carnival. Our key audience characteristics include:
• 25 – 45 year olds
• AB Demographic with high disposable income
• Aspirational, brand conscious, quality sensitive consumers
Portsea Polo 2021
Category Sponsorship —

The premium brands associated with 2020 Portsea Polo include:

  • Stella Artois Beer
  • 6Ft6 Wines
  • ShuBar Shoes
  • Teka & Elica
  • Gordon’s Premium Pink
  • The Australian
  • Genovese Coffee
  • Pommery Champagne
  • San Pellegrino & Acqua Panna
  • Green & Black’s
  • Microflite Helicopters
  • Hydrodol
  • Forever New Womenswear
  • Provincial Home Living
  • Carroten
  • The Alfred Foundation

The Opportunity

  • Category Exclusivity
  • Promotional Opportunities
  • Signage
  • Hospitality – pre and during event
  • Print Media Advertising/logo placement
  • Event Program Advertising
  • Digital Advertising
  • Sponsor representation during presentations
  • Brand references and key messages during commentary

For more information re promoting your brand to this key demographic and to learn more about the commercial benefits associated with the sport of polo please contact:

Tim Purton Smith
PoloX CEO
M: +61 439 034 456
E: tim@polox.com.au