Save the Date – Saturday 11 January 2020


11 January 2020
Point Nepean National Park, Portsea

Portsea Polo invites your company to position its brand as an integral part of the Portsea Polo experience via a Category Partnership.

Portsea Polo attracts over 6000 people and is unquestionably the largest, most prestigious, most recognisable polo event in Australia. Our event partners are premium brands keen to interact with our aspirational, brand conscious and quality sensitive audience. Portsea Polo combines the best Melbourne has to offer – fashion, food, wine, summer, social scene, love of sport and uniquely… the excitement of polo.

Position your company with unquestionably the most recognisable polo event in Australia.

Portsea Polo | Celebrating 20 Years | #portseapolo2020
Our Audience —
Two of the very significant benefits Portsea Polo offers its sponsors are the audience it connects with and the media coverage it generates (including extensive traditional and social media). It has become the ‘must-attend event’ on the summer social calendar and sells-out every year. Think Birdcage at the beach – glamorous & stylish but at the same time relaxed & laid-back, it is summer’s version of the Spring Racing Carnival. Our key audience characteristics include:
• 25 – 45 year olds
• AB Demographic with high disposable income
• Aspirational, brand conscious, quality sensitive consumers
Portsea Polo | Celebrating 20 Years | #portseapolo2020
Category Sponsorship —

The premium brands associated with 2019 Portsea Polo included:

  • Alfa Romeo
  • Stella Artois Beer
  • Network 10
  • The Australian
  • Microflite Helicopters
  • 6Ft6 Wines
  • Pommery Champagne
  • Pimm’s
  • Genovese Coffee
  • San Pellegrino & Acqua Panna
  • Green & Black’s
  • Hydrodol
  • The Alfred Foundation
  • Politix Menswear
  • Forever New Womenswear
  • Provincial Home Living
  • Elica & Teka
  • Off the Track
  • Nova100
  • Sportsbet

The Opportunity

  • Category Exclusivity
  • Promotional Opportunities
  • Signage
  • Hospitality – pre and during event
  • Print Media Advertising/logo placement
  • Event Program Advertising
  • Digital Advertising
  • Sponsor representation during presentations
  • Brand references and key messages during commentary

For more information re promoting your brand to this key demographic and to learn more about the commercial benefits associated with the sport of polo please contact:

Portsea Polo Office (c/o TLA-ESP)
Level 4 /109 – 133 Burwood Road Hawthorn, VIC 3122
Tel: (03) 9816 5500